Joywyn Daniel is the Head of Analytics, Insights & Research at Lumency, a global sponsorship marketing consultancy trusted by leading brands such as Pepsico, Nestle, and Canadian Tire. With over 13 years of expertise in consumer and fan insights, Joywyn plays a pivotal role in shaping Touchstone™, Lumency's innovative sponsorship management platform. Passionate about translating complex data into actionable recommendations, he shares his knowledge, tips, and experience to help brands streamline decision-making and optimize sponsorship strategies.
Discover what sponsorship management software is and how it streamlines processes, tracks proposals, manages budgets, and boosts ROI for organizations.
Joywyn Daniel
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Explore the key components of sponsorship management and discover tools to help brands effectively evaluate and manage sponsorship opportunities.
Joywyn Daniel
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Learn how to measure sponsorships with structured evaluations, clear KPIs, and actionable insights to maximize ROI and improve future opportunities.
Joywyn Daniel
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Learn to efficiently evaluate sponsorship proposals with strategies for scoring and assessment, helping your brand make informed, impactful decisions.
Joywyn Daniel
View all posts by Joywyn DanielSimplify sponsorship management and make smarter decisions to optimize ROI.