About Touchstone™
Built by category experts, our mission is to improve your ability to manage sponsorship and community funding requests. Discover our story and meet the team behind Touchstone™.
We believe in the idea of ‘smarter sponsorship’ and understand that brands using sponsorship (large or small, national or local) as a channel to engage their consumer base recognize the importance of each investment. Touchstone™ will provide you with a tool for smarter:
- Use of resources—time, people, and budget
- Selection processes for partners and properties to meet your business objectives
- Tracking and measurement of your investment (and success)
Powered by over 25 years of experience in the world of sponsorship, Touchstone™ combines best practices and key learnings from global clients who receive thousands of requests each year for funding and resources. Knowing that resources, time, and budgets are limited, Touchstone™ enables you to maximize the efficiency and effectiveness of your efforts within a user-friendly, secure online platform.

The Team Behind Touchstone™
Sponsorship ExpertsWe believe that sponsorship done right brings to life a mix of art and science—the data and insights to find the right partner and the vision and energy to engage the audience. Our team is built in the same way, with a blend of talent coming from brand, agency, property, and sponsorship backgrounds. This ensures that the services and tools we provide give our clients a fulsome solution to take action in their roles and drive meaningful impact.
Start Your Journey With Us Today
Maximize Sponsorship Impact
Boost Efficiency
Save time by managing, sorting, and automatically replying to requests.
Centralize Requests
Easily manage your inventory of requests by storing and tracking them in one place.
Stay Compliant
Meet data security and accessibility standards such as GDPR, CCPA, and WCAG 2.1 AA.
Frequently Asked Questions
FAQsRead through some of the most frequently asked questions about our product.
- What is sponsorship management software?
Sponsorship management software is a digital tool that helps organizations streamline the entire lifecycle of a sponsorship partnership. The software automates processes like submission intake, proposal scoring, budget tracking, and much more.
- How many languages is Touchstone™ available in?
Touchstone™ is available in over 25 languages, ensuring accessibility for organizations and teams around the globe.
- Is the software customizable for our specific needs?
Yes, Touchstone™ is fully customizable. You can tailor the platform to align with your organization’s branding, operational processes, and specific requirements.
- Is a complete setup service available?
Absolutely. We provide a full set-up service to ensure Touchstone™ is seamlessly integrated into your existing systems and workflows.
- Is there training and support available for the software?
Yes, we offer comprehensive training and ongoing support to ensure your team can effectively use Touchstone™ and maximize its potential.
- Why choose Touchstone™?
Our team of industry experts leveraged their experience to build Touchstone™, a platform that helps organizations maximize sponsorship ROI. It simplifies complex workflows, saves time, and enhances decision-making to give you a competitive edge.